Audio Academy Festival 2026: Meet Gen Alpha: Why Audio Matters and How to Win Their Attention

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To Generation Alpha, nostalgia can mean something from three years ago, and Michael Jackson is brand new music. Pete Maginn (Managing Director of Commercial Insight at Beano Brain) and Ben Younie (Group Director at Beano Brain) reveal who Gen Alpha are, what makes a brand cool to them and how they discover music, from family...

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