Grace Jasper
Audio Academy Festival 2026: Everyone’s Got a Podcast: Why Will Audiences Choose Yours?
Almost half of podcast listeners have room for just two or three shows a week. So what makes yours worth making room for? Grace Jasper (Audience Research Manager at BBC) and Georgie Cavendish (Senior Audience Planner at BBC Audio) from BBC Audiences dig into the data. They look at the gender gap in listening, what...